Myths About Asking for Money

Myth: Asking for money is rude or pushy.

Truth: Fundraising is about inviting people to make a difference and be part of something meaningful. When done with respect and authenticity, asking for money becomes an opportunity for individuals to contribute to a cause they care about.

Myth: People don’t want to be asked for money.

Truth: People want to make a difference and be involved in causes that resonate with them. By clearly communicating the impact of their contribution and building meaningful relationships, you can inspire donors to support your organization willingly.

Myth: Fundraising happens once.

Truth: Fundraising is an ongoing process that involves building relationships with donors, engaging them in your cause, and nurturing those relationships over time. It’s about creating a long-term partnership, not just a one-time ask.

Myth: My friends will resent me.

The fear of asking friends and family for money is a common myth that can hold back many fundraisers. However, the truth is that your personal network is often the most supportive and understanding when it comes to supporting your cause. Your friends and family want to see you succeed and are continually invested in your passions and interests. They will happily support you and your organization because they care about your happiness and fulfillment.

Your network knows you well and understands the values and beliefs that drive you. If you have chosen to support a cause, it’s likely because it aligns with your values and resonates with your network. They will be more inclined to support a cause that is important to you. Moreover, many people are looking for ways to contribute positively to society and make a difference in the world. When you give them an opportunity to support a cause they believe in through your organization, they will appreciate being part of something meaningful.

Myth: “If you build it, they will come.”

Simply having a worthy cause is not enough. You must effectively communicate your mission, engage supporters, and show them how their contributions make a difference.

Myth: “Good causes sell themselves.”

Even the most worthy causes need a strategic fundraising plan. Donors don’t give just because a cause is good; they give because they are asked, because they trust the organization, and because they see the impact of their contributions.

Myth: “Only extroverts can fundraise.”

Successful fundraising is about listening and responding to potential donors, understanding their interests, and aligning those with your organization’s needs. Introverts excel at these aspects and are often far better fundraisers than their extroverted brethren.